YouTube’s growing influence was demonstrated in the run-up to last year’s general election, when Yoon - then a candidate for the People Power Party - saw his popularity fall following a stumbling performance in a Christmas Day YouTube interview with 3ProTV.īefore the show he had been neck-and-neck with opponent Lee Jae-myung from the (then ruling) Democratic Party of Korea soon after a Gallup survey showed him trailing by around 8% points. Most traditional media outlets now run their own YouTube channels, as do an increasing number of smaller, independent companies, of all political persuasions - like the right-wing Tubeshin (1.46 million subscribers) and the left-wing Newstapa (over 1 million). According to Statista, a market and consumer data statistics site, there were over 46 million YouTube users in South Korea as of January this year - more than 90% of the population (compared to over 70% in the United States). YouTube has a high penetration in South Korea. “Modesty is Nothing,” for instance, is the reincarnation of a radio show called “News Factory” that was taken off air after a row with the government. Increasingly, they say, current affairs programs are turning to YouTube to disseminate their content, drawn both by large audiences and the perception that the online arena grants greater space for freedom of expression. Industry observers say the program’s popularity - it has more than 1 million subscribers and can rake in donations of 90 million won ($70,000) a day - reflects a changing media landscape. Every morning at 7:05 a.m., about 160,000 people tune in to hear Kim’s takes on the biggest issues of the day. Still, the show’s reputation for daring to go where others fear to tread has done wonders for its viewing figures.
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